Zoox • Copywriter, Reed Words
After a decade in development, Amazon-owned Zoox was ready to bring its self-driving electric taxis to the road. But first, they had to build awareness through a thumb-stopping digital ad campaign designed to familiarize its desired audiences—tech lovers and experience seekers—with the Zoox brand.
The service launched on the Vegas Strip, and Zoox introduced itself to the city through digitally enhanced dashboards at Las Vegas Golden Knights hockey games. They had to convey the brand's essence in just a few words that would stand out against the whirl of players and flying pucks.
